H&M
H&M Group is a family of brands and businesses, making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. We create value for people and society in general by delivering our customer offering and by developing with a focus on sustainable and profitable growth. Product: Slim Jeans Product Awareness Mostly H&M create awareness of its product by mobile app. By this app Users can share their favorite the app experience with multiple weekly Scout Challenges that inspire users to hunt for the next big thing. Beside this they uses other strategies like: - advertisement - internet promotion - sales promotion -People Strategy H&M get consumers to try its product H&M uses Instagram influence and polling features to gain rich consumer insight into its pre-launch products, allowing it to make preferred changes such as replacing zippers with buttons for example. They