H&M

 

H&M Group is a family of brands and businesses, making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. We create value for people and society in general by delivering our customer offering and by developing with a focus on sustainable and profitable growth.

Product:  Slim Jeans

Product Awareness 

Mostly H&M create awareness of its product by  mobile app. By this app Users can share their       favorite the app experience with multiple weekly Scout Challenges that inspire users to hunt for the next big thing. Beside this they uses other strategies like: 

 - advertisement

  - internet promotion

   - sales promotion

   -People Strategy

H&M get consumers to try its product

H&M uses Instagram influence and polling features to gain rich consumer insight into its pre-launch products, allowing it to make preferred changes such as replacing zippers with buttons for example. They also uses the offers discount to the newly arrived product. They also uses Social Media, video and print to make its product and services known to its customer. 

 

Informing its Product to its Customer

      H&M conveys all the newly made products to the customers by the medium of Newspapers, Magazines, and Websites etc. H&M don’t have any industries but it works with 800 suppliers and around 2700 production units. H&M keeps transparency by publishing monthly, quarterly, half yearly and annually the financial reports. It organizes general meetings annually. H&M is using smart technology like semacode bar through their mobile phones so that they can products shown in the advertisements instantly, by which technology is being efficient for H&M for giving information. They also uses different channels like:

                         -Website

                         -Social Media

                         -Videos

                         -E-newsletter

                         -Word of Mouth

Retaining Loyal Customer

H&M has the loyalty program that aim its member to build and reward long-term relationship with                customer. Members are invited to experience the best of H&M through great offers and services, digital and physical events, fashion shows, pre-shopping, collaborations, digital receipts, omni-credit and much more. Over the past few years H&M have updated the program and now reward not only transactions but also engagement, with customers earnings points on things like rating and reviewing it’s products. H&M Member is entirely digital and free to use.

The company entice the customer to buy more and use their product frequently

H&M follows different methods that entice the customer to buy more and use their product frequently. Such methods are:

  -Outlet Shopping

 -Return Policies

 -Complement

  -Paying by Credit Card

 -Loyalty Program

-Automatic Renewal of Membership

 - Celebrity endorsement

-Getting something free 

Identifying More Customer

H&M uses various techniques to identity more customer and increase its sales and market. Manly, it uses the internet platform such as LinkedIn, facebook, instagram advertisment to identify its customer. Beside this H&M is also using techniques such as: 

Cold Calling: This is telemarketing without the call center. It's a blind contact with a potential               customer who isn't expecting a pitch. Customer leads can be picked up through scouring newspaper articles or items, lists of leads that are culled by a third-party, or paying attention to people or businesses moving into your turf.

Networking- H&M uses the old-fashioned way, by getting involved in community organizations, such as the chamber of commerce, or attending business functions, such as trade shows and promoting its product. 

Affiliate marketing- Look at non-competitive products or services that are reaching out to the same audiences to see if there are ways you can collaborate through shared outreach efforts such as newsletters, mailings (online and offline) or co-branding opportunities.